Privacy Policy for StrengthLab360 Users

Introduction

StrengthLab360 GmbH (“us”, “we”, “our”, or “StrengthLab360”) understands that our users care about how their Personal Data is used, collected, and shared. “Personal Data” refers to any information that identifies or relates to a particular individual and includes information referred to as “personally identifiable information” or “personal information” under applicable data privacy laws, rules, or regulations. We take our users’ privacy seriously and are committed to protecting Personal Data. Please read this Privacy Policy carefully to understand how your Personal Data is used, collected, and shared by us.

StrengthLab360 GmbH operates the website www.strengthlab360.com, associated subdomains, the StrengthLab360 mobile application, any software embedded within the StrengthLab360 app, and any features, content, websites, or applications offered in connection therewith (collectively, the “Services”). This Privacy Policy covers our treatment of the Personal Data that we collect when you access or use the Services. It does not cover the practices of companies that we do not own or control, or people that we do not manage. We are not responsible for the policies and practices of any third parties, and we do not control, operate, or endorse any information, products, or services that may be offered by third parties or accessible on or through the Services.

By using or accessing the Services, you acknowledge that you accept the practices and policies outlined in this Privacy Policy, and you hereby consent to the collection, use, and disclosure of your information as set out in this Privacy Policy.

Additional Terms

Your use of the Services is at all times subject to our separate Terms of Use or any other user agreement between StrengthLab360 GmbH and the entity through which you access and use the Services, which incorporates this Privacy Policy. Any terms used in this Privacy Policy without defining them have the definitions given in our Terms of Use.

Changes to This Privacy Policy

We are constantly trying to improve our Services, so we may need to change this Privacy Policy from time to time. We will alert you to changes by placing a notice on the StrengthLab360 website, sending you an email, and/or by other means. Please note that if you’ve opted not to receive legal notice emails from us (or haven’t provided us with your email address), those legal notices will still govern your use of the Services, and you are responsible for reading and understanding them. If you use the Services after any changes to the Privacy Policy have been posted, that means you agree to all the changes. Use of information we collect is subject to the Privacy Policy in effect at the time such information is collected.

Transfers of Personal Data

The Services are hosted and operated by StrengthLab360 GmbH and our service providers, which may be located outside of your country of residence. By using the Services, you acknowledge that Personal Data about you, regardless of whether provided by you or obtained from a third party, is being provided to StrengthLab360 GmbH and may be stored or processed on servers located in other countries. You consent to the transfer, storage, and processing of your data as set forth herein.

Personal Data of EU Residents

If you are a resident of the European Union (“EU”), United Kingdom, Liechtenstein, Norway, or Iceland, you may have additional rights under the EU General Data Protection Regulation (the “GDPR”) with respect to your Personal Data, as further described in the “Privacy Notice for EU Residents” section below.

Personal Data of Children

We do not knowingly collect or solicit Personal Data from anyone under the age of 13, or under the age of 16 in countries subject to the GDPR, unless exempted by individual country exceptions (for more information, please see “Privacy Notice for EU Residents” below). If you are under 13, or 16 where applicable, please do not attempt to register for the Services or send any Personal Data about yourself to us. If we learn that we have collected Personal Data from a child under age 13, or 16 where applicable, we will delete that information as quickly as possible. If you believe that a child under 13, or 16 where applicable, may have provided us Personal Data, please contact us at support@strengthlab360.com.

Sources of Personal Data

We collect Personal Data about you from:

  • You: When you provide such information directly to us, and when Personal Data about you is automatically collected in connection with your use of our Services.
  • Third Parties: When they provide us with Personal Data about you. Third Parties that share your Personal Data with us include:
    • Service Providers: We may use analytics service providers to analyze how you interact and engage with the Services, or third parties may help us provide you with customer support.
    • Social Networks Connected to the Services: If you provide your social network account credentials to us or sign in to the Services through a third-party site or service, you understand that some content or information in those accounts may be transmitted into your account with us.
    • Advertising Partners: We receive information about you from some of our service providers who assist us with marketing or promotional services related to how you interact with our websites, applications, products, services, advertisements, or communications.
 

Categories of Personal Data Collected

The following chart details the categories of Personal Data that we collect and have collected over the past twelve (12) months:

  • A. Personal Identifiers: Real name, username/alias, email address, telephone number, mailing address, IP address, birth date.
  • B. Customer Records Identified by State Law: Name, email address, mailing address, telephone number, state, country, birth date, profile photo, weight, height.
  • C. Protected Classification Characteristics under State or Federal Law: Age, sex.
  • D. Commercial Information: Records of products or services purchased, obtained, or considered, or other purchasing tendencies based on browsing behavior, other transaction information.
  • E. Wellness and Exercise Data: Exercise and physical activity data, including workout duration, strain, recovery, sleep data, and physical metrics.
  • F. Internet or Other Similar Network Activity Information: Browsing history, search history, information concerning your interaction with the Services or advertisements, device identification, web browser identification, usage information, log data.
  • G. Geolocation Data: Physical location, IP address, movement on certain exercise types designated by “start” and “stop” in the mobile application.
  • H. Inferences Drawn from Other Personal Information: Information related to data on strain, recovery, and sleep scores.
  • I. Age or Date of Birth: Age, date of birth.
  • J. Special Categories of Data under the EU General Data Protection Regulation: Data concerning health (as described in “E. Wellness and Exercise Data” above).
  • K. Personal Data about Children under the Age of 16: Information listed in categories A through J herein per our Terms of Use.
 

Information We Automatically Collect When You Use Our Services

StrengthLab360 uses cookies and similar technologies such as pixel tags, web beacons, clear GIFs, and JavaScript (collectively, “Cookies”) to enable our servers to recognize your web browser, tell us how and when you visit and use our Services, analyze trends, learn about our user base, and operate and improve our Services. Cookies are small pieces of data–usually text files–placed on your computer, tablet, phone, or similar device when you use that device to visit our Services. We may also supplement the information we collect from you with information received from third parties, including third parties that have placed their own Cookies on your device(s). Please note that because of our use of Cookies, the Services do not support “Do Not Track” requests sent from a browser at this time. When you visit or log in to our website, cookies and similar technologies may be used by our data partners or vendors to link these activities to other personal information they have about you, including your email or online profiles. We (or our service providers) may then send communications and marketing to these emails or profiles. You can opt out of this advertising by visiting https://app.maximise.ai/optout.

Cookie Usage and Type

StrengthLab360 uses the following types of cookies:

  • Essential Cookies: Required for providing you with features or services you’ve requested. Disabling these Cookies may make certain features and services unavailable.
  • Functionality Cookies: Used to record your choices and settings regarding our Services and maintain your preferences over time.
  • Performance/Analytical Cookies: Allow us to understand how users use our Services to improve our campaigns and content.
  • Retargeting/Advertising Cookies: Collect data about your online activity and identify your interests so we can provide relevant advertising.

You can decide whether or not to accept Cookies through your internet browser’s settings. For more details, refer to our Cookie Policy on StrengthLab360.com

Information About Interest-Based Advertisements

We may serve advertisements and allow third-party ad networks, including third-party ad servers, ad agencies, ad technology vendors, and research firms, to serve advertisements through the Services. These advertisements may be targeted to users who fit certain profile categories or display certain preferences or behaviors.

For more information on opting out of Interest-Based Advertising and Tracking Tools, see the detailed instructions in our Cookie Policy.

How We Use Your Personal Data

We process Personal Data to operate, improve, understand, and personalize our Services. We use Personal Data for the following purposes:

  • To fulfill the reason you provided the information to us.
  • To communicate with you about the Services, including updates or offers.
  • To provide support and assistance for the Services.
  • To personalize website content and communications based on your preferences.
  • To process orders or other transactions.
  • To respond to user inquiries and fulfill user requests.
  • To improve and develop the Services through testing, research, and analysis.
  • To protect against fraudulent, illegal, or harmful actions.
  • To comply with legal or contractual obligations.
 

How We Share Your Personal Data

We disclose your Personal Data to service providers and other parties for business purposes, including:

  • Service providers for analytics, customer service, payment processing, and advertising.
  • Ad networks for Interest-Based Ads.
  • Other parties as required for legal purposes or in connection with corporate transactions.

We will not sell your personal data.

Data Security and Retention of Personal Data

We seek to protect your Personal Data from unauthorized access using appropriate security measures. We retain Personal Data for as long as necessary to provide our Services or to comply with legal obligations.

Access to Your Personal Data

You may access, edit, or delete certain Personal Data by logging into your account or by contacting via contact form.